DES MOINES, Iowa, March 11, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced a new webinar series, “From Gaps to Growth: A Data-Driven Roadmap to Increase Production.” The free, multi-episode series will help mortgage lenders navigate an increasingly complex mortgage environment and translate market intelligence into practical strategies for sustainable origination growth.

Image caption: Webinar, From Gaps to Growth: A Data-Driven Roadmap to Increase Production.

Across the series, which will span 2026 into 2027, iEmergent will walk lenders through the core elements of a successful mortgage growth strategy. Sessions cover topics such as:

• Mapping mortgage opportunity
• Setting production goals and aligning resources
• Refining marketing strategies around the homebuyer journey
• Strengthening loan products and programs to increase applications
• Building high-performing sales teams
• Expanding referral networks and community partnerships

The series is designed for professionals across the mortgage enterprise, including executives, sales and revenue leaders, marketing professionals, data and analytics teams, compliance professionals and loan officers. Individual episodes focus on different elements of the roadmap and are tailored to the priorities of each role.

“Many lenders know they need a clearer strategy for growth, but they lack a practical roadmap for getting there,” iEmergent CEO Laird Nossuli said. “We developed this series as a free resource to show lenders how to connect market data to real production strategies. The roadmap we’re sharing reflects strategies we’ve developed with banks, credit unions and independent mortgage banks across the country that have proven effective in helping them identify opportunity and drive measurable mortgage growth.”

Episodes will be available on demand. To register for the series kickoff, visit: https://www.iemergent.com/playbook-webinar-series/overview/

About iEmergent

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Tags: @iEmergent #MortgageLending #MortgageStrategy #HousingMarket #MortgageData #LoanProduction

Media Kit:
https://www.iemergent.com/docs/default-source/default-document-library/presskit_digitallinked.pdf

News Source: IEmergent

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Source: https://www.send2press.com/wire/iemergent-introduces-free-webinar-series-to-help-lenders-turn-market-data-into-mortgage-growth/

BOULDER, Colo., March 10, 2026 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced the release of Dynamic Apps 2.0, a major platform enhancement that allows lenders to create fully customizable loan applications tailored to specific loan purposes, borrower scenarios and business workflows without relying on engineering resources or third-party integrations.

Image caption: Floify.

With Dynamic Apps 2.0, lenders can configure application experiences for loan types beyond traditional purchase and refinance mortgages, including HELOCs, construction loans, agricultural lending, non-QM products and other specialized financing options, without requiring custom development or separate application flows.

This new capability enables lenders to control which application sections and questions appear for each loan type and automate downstream processes such as document requests and disclosures, allowing them to expand into new lending categories while maintaining a single, scalable technology platform.

Dynamic Apps 2.0 works in sync with Floify’s previously embedded AI capabilities to extract borrower data from uploaded documents, auto-populate portions of the 1003 loan application, validate document uploads and assist with income calculations and underwriting preparation. By combining configurable workflows with automation, lenders can reduce manual data entry, improve application accuracy and accelerate file readiness earlier in the loan process.

“Dynamic Apps 2.0 allows lenders to design application experiences that match their workflows and product mix, whether that’s a traditional mortgage, a HELOC or a specialty lending program,” said Sydney Barber, head of product at Floify. “By tailoring the application structure to the loan purpose, lenders can capture the right information upfront and eliminate unnecessary friction for both borrowers and lending teams.”

“This is a major step forward in turning the POS into a configurable growth platform for lenders,” said Joshua Steffan, SVP and Group General Manager at Porch Group and Interim President and General Manager of Floify. “By pairing configurable applications with embedded AI automation, lenders can streamline data capture, reduce manual work and move cleaner loan files through the process faster.”

Dynamic Apps 2.0 is available now. Learn more at booth 713 at ICE Experience, March 16–18 and request a demo at https://bit.ly/3NgpE5j

ABOUT FLOIFY:

Floify is a fully configurable point of sale (POS) platform that streamlines the loan process with a secure application, communication and document portal between lenders, borrowers, referral partners and other mortgage stakeholders. Its Dynamic AI feature reimagines the mortgage application process by moving document collection and AI-driven data extraction to the very beginning of the process, allowing borrowers to upload key documents and have applications prepopulated with verified information, accelerating pre-approvals and simplifying the borrower experience. Floify is a subsidiary of Porch Group, Inc. (“Porch Group”) (NASDAQ: PRCH). For more, visit https://floify.com/ or find us on social media at Facebook, LinkedIn or Twitter / X.

X: @Floify #mortgage #fintech #housingfinance

News Source: Floify

To view the original post, visit: https://www.send2press.com/wire/floify-launches-dynamic-apps-2-0-enabling-lenders-to-create-fully-customizable-loan-applications/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/floify-launches-dynamic-apps-2-0-enabling-lenders-to-create-fully-customizable-loan-applications/