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iEmergent introduces free webinar series to help lenders turn market data into mortgage growth

DES MOINES, Iowa, March 11, 2026 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced a new webinar series, “From Gaps to Growth: A Data-Driven Roadmap to Increase Production.” The free, multi-episode series will help mortgage lenders navigate an increasingly complex mortgage environment and translate market intelligence into practical strategies for sustainable origination growth.

iEmergent introduces free webinar series to help lenders turn market data into mortgage growth
Image caption: Webinar, From Gaps to Growth: A Data-Driven Roadmap to Increase Production.

Across the series, which will span 2026 into 2027, iEmergent will walk lenders through the core elements of a successful mortgage growth strategy. Sessions cover topics such as:

  • Mapping mortgage opportunity
  • Setting production goals and aligning resources
  • Refining marketing strategies around the homebuyer journey
  • Strengthening loan products and programs to increase applications
  • Building high-performing sales teams
  • Expanding referral networks and community partnerships

The series is designed for professionals across the mortgage enterprise, including executives, sales and revenue leaders, marketing professionals, data and analytics teams, compliance professionals and loan officers. Individual episodes focus on different elements of the roadmap and are tailored to the priorities of each role.

“Many lenders know they need a clearer strategy for growth, but they lack a practical roadmap for getting there,” iEmergent CEO Laird Nossuli said. “We developed this series as a free resource to show lenders how to connect market data to real production strategies. The roadmap we’re sharing reflects strategies we’ve developed with banks, credit unions and independent mortgage banks across the country that have proven effective in helping them identify opportunity and drive measurable mortgage growth.”

Episodes will be available on demand. To register for the series kickoff, visit: https://www.iemergent.com/playbook-webinar-series/overview/

About iEmergent

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Tags: @iEmergent #MortgageLending #MortgageStrategy #HousingMarket #MortgageData #LoanProduction

Media Kit:
https://www.iemergent.com/docs/default-source/default-document-library/presskit_digitallinked.pdf

News Source: IEmergent

To view the original post, visit: https://www.send2press.com/wire/iemergent-introduces-free-webinar-series-to-help-lenders-turn-market-data-into-mortgage-growth/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/iemergent-introduces-free-webinar-series-to-help-lenders-turn-market-data-into-mortgage-growth/

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iEmergent introduces free webinar series to help lenders turn market data into mortgage growth

   

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Floify launches Dynamic Apps 2.0, enabling lenders to create fully customizable loan applications

BOULDER, Colo., March 10, 2026 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced the release of Dynamic Apps 2.0, a major platform enhancement that allows lenders to create fully customizable loan applications tailored to specific loan purposes, borrower scenarios and business workflows without relying on engineering resources or third-party integrations.

Floify logo
Image caption: Floify.

With Dynamic Apps 2.0, lenders can configure application experiences for loan types beyond traditional purchase and refinance mortgages, including HELOCs, construction loans, agricultural lending, non-QM products and other specialized financing options, without requiring custom development or separate application flows.

This new capability enables lenders to control which application sections and questions appear for each loan type and automate downstream processes such as document requests and disclosures, allowing them to expand into new lending categories while maintaining a single, scalable technology platform.

Dynamic Apps 2.0 works in sync with Floify’s previously embedded AI capabilities to extract borrower data from uploaded documents, auto-populate portions of the 1003 loan application, validate document uploads and assist with income calculations and underwriting preparation. By combining configurable workflows with automation, lenders can reduce manual data entry, improve application accuracy and accelerate file readiness earlier in the loan process.

“Dynamic Apps 2.0 allows lenders to design application experiences that match their workflows and product mix, whether that’s a traditional mortgage, a HELOC or a specialty lending program,” said Sydney Barber, head of product at Floify. “By tailoring the application structure to the loan purpose, lenders can capture the right information upfront and eliminate unnecessary friction for both borrowers and lending teams.”

“This is a major step forward in turning the POS into a configurable growth platform for lenders,” said Joshua Steffan, SVP and Group General Manager at Porch Group and Interim President and General Manager of Floify. “By pairing configurable applications with embedded AI automation, lenders can streamline data capture, reduce manual work and move cleaner loan files through the process faster.”

Dynamic Apps 2.0 is available now. Learn more at booth 713 at ICE Experience, March 16–18 and request a demo at https://bit.ly/3NgpE5j

ABOUT FLOIFY:

Floify is a fully configurable point of sale (POS) platform that streamlines the loan process with a secure application, communication and document portal between lenders, borrowers, referral partners and other mortgage stakeholders. Its Dynamic AI feature reimagines the mortgage application process by moving document collection and AI-driven data extraction to the very beginning of the process, allowing borrowers to upload key documents and have applications prepopulated with verified information, accelerating pre-approvals and simplifying the borrower experience. Floify is a subsidiary of Porch Group, Inc. (“Porch Group”) (NASDAQ: PRCH). For more, visit https://floify.com/ or find us on social media at Facebook, LinkedIn or Twitter / X.

X: @Floify #mortgage #fintech #housingfinance

News Source: Floify

To view the original post, visit: https://www.send2press.com/wire/floify-launches-dynamic-apps-2-0-enabling-lenders-to-create-fully-customizable-loan-applications/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/floify-launches-dynamic-apps-2-0-enabling-lenders-to-create-fully-customizable-loan-applications/

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Floify launches Dynamic Apps 2.0, enabling lenders to create fully customizable loan applications

   

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Street Media Group Unveils New Dual-Read Digital Billboard on Atlantic City Expressway in Southern Philadelphia DMA

TURNERSVILLE, N.J., March 10, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group, a leading out-of-home advertising provider, proudly announces the launch of its newest high-impact digital billboard in one of the country’s top five DMAs. Strategically positioned along the Atlantic City Expressway just 0.25 miles south of the Black Horse Pike (NJ-42) off-ramp, this 14’x48’ dual-read digital display delivers premium visibility to commuters traveling between Philadelphia and Atlantic City.

NJ-200DR, Street Media Group’s new dual-read digital billboard capturing heavy traffic along multiple roadways in the Southern Philadelphia DMA.
Image caption: NJ-200DR, Street Media Group’s new dual-read digital billboard capturing heavy traffic along multiple roadways in the Southern Philadelphia DMA.

The newly acquired unit (NJ-200DR) captures traffic from both the Atlantic City Expressway and NJ-42 / Black Horse Pike, offering advertisers powerful exposure to two major traffic flows. Motorists traveling westbound on the Atlantic City Expressway encounter the billboard directly to their right, while drivers on NJ-42 / NJ-168 experience a cross-read view to their left.

This exceptional location sees an impressive daily average of 100,000 vehicles passing by, with peak commuter congestion often slowing traffic to a near standstill—providing extended viewing time and enhanced brand exposure.

Digital Billboard Highlights:

  • Size: 14’x48’ Digital Face
  • Weekly Impressions (18+): 1,085,789 (as of January 2026)
  • Location: Atlantic City Expressway W/S, 0.25 miles south of Black Horse Pike (NJ-42) Off Ramp
  • Latitude/Longitude: 39.766569, -75.047377

In addition to the digital face, the structure also features a 14’x48’ static face capturing traffic along the Atlantic City Expressway, which carries a daily average traffic count exceeding 50,000 vehicles. This dual-format opportunity provides brands with the flexibility to combine dynamic messaging with long-term static visibility in one of New Jersey’s busiest commuter corridors.

“This location offers advertisers a rare opportunity to dominate two heavily traveled roadways within the Philadelphia DMA. We’re excited to grow our footprint and brand in this market.” said Troy Hammond, Chief Operating Officer at Street Media Group. “With over one million weekly impressions among adults 18+ and extended dwell time during rush hour, this unit delivers both scale and impact.”

Adding this billboard to their hand-picked portfolio strengthens Street Media Group’s growing footprint in key Northeast markets and reinforces the company’s commitment to delivering premium, high-visibility out-of-home advertising solutions.

About Street Media Group

Street Media Group is an established leader in the out-of-home advertising industry, known for its strategically located inventory and commitment to impeccable service. The company specializes in providing top-of-mind awareness solutions through premium billboard locations and innovative digital advertising options.

Learn more about the company at: https://streetmediagroup.com/.

Learn more about this new billboard: https://streetmediagroup.com/nj-200dr/

For more information about advertising opportunities, please contact sales@streetmediagroup.com.

News Source: Street Media Group

To view the original post, visit: https://www.send2press.com/wire/street-media-group-unveils-new-dual-read-digital-billboard-on-atlantic-city-expressway-in-southern-philadelphia-dma/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/street-media-group-unveils-new-dual-read-digital-billboard-on-atlantic-city-expressway-in-southern-philadelphia-dma/

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