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New Industry Research Reveals Direct Mail’s Influence As Digital Performance Volatility Continues

MINNEAPOLIS, Minn., March 26, 2026 (SEND2PRESS NEWSWIRE) — As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today’s omnichannel strategies.

SeQuel Response is now Franklin Madison Direct
Image caption: Franklin Madison Direct.

The findings highlight a channel evolving beyond performance validation, with marketers focusing less on volume and more on targeted execution, personalization, and coordinated digital experiences. Key findings from the 2026 report include:

  • Direct mail performance remains strong: 98% of marketers say their direct mail performance improved or held steady over the past 12 months, with more than half reporting gains.
  • Consumer engagement is sustained: 79% of consumers engage with the mail they receive.
  • Targeting remains a challenge: Marketers cite data access and targeting precision as their most persistent pain points.
  • Mail drives real action: About one in five consumers report making a purchase in the past year as a result of receiving relevant direct mail.
  • Confidence is growing: 95% of marketers plan to maintain or increase their direct mail investment over the next 12 months, an increase from last year, making it one of the few channels with clear budget momentum.

The 2026 Direct Mail Marketing Benchmark Report is available for download at https://franklinmadisondirect.com/e-books/direct-mail-report/

About Franklin Madison Direct

Franklin Madison Direct is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S. https://franklinmadisondirect.com/

For any business and/or media inquiries, please contact Brittany Barth at brittany.barth@franklin-madison.com.

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News Source: Franklin Madison Direct

To view the original post, visit: https://www.send2press.com/wire/new-industry-research-reveals-direct-mails-influence-as-digital-performance-volatility-continues/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/new-industry-research-reveals-direct-mails-influence-as-digital-performance-volatility-continues/

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GeekyAnts Launches AI Pods to Close the Enterprise AI Production Gap

SAN FRANCISCO, Calif., March 26, 2026 (SEND2PRESS NEWSWIRE) — GeekyAnts, a ​​global technology consulting and product development company, today announced the formal launch of GeekyAnts AI and AI Pods, a two-tier delivery program built to take enterprise AI systems from proof of concept to production, addressing the infrastructure and accountability failures that have stalled most AI pilot programs in 2026.

GeekyAnts
Image caption: GeekyAnts.

According to EY, 82 percent of enterprises are running active AI proofs of concept. Gartner estimates that more than half of those pilots never reach full deployment. The failure point is rarely the model. It is the operational layer that the model depends on to function reliably, securely, and within compliance boundaries.

“Building an agent that works in a demo is no longer the hard problem, as the tooling for that is widely available and improving every quarter,” said Kumar Partik, CEO of GeekyAnts. “The hard problem is building the operational layer that makes it work in production: across real transaction volumes, inside regulated data environments, and under the scrutiny of a compliance audit the demo never anticipated. That is exactly what we built AI Pods to solve.”

THE PRODUCTION GAP

Building a working AI agent takes days, sometimes hours, with the tooling available today. Taking it to production is a different problem entirely. The agent itself is roughly ten percent of the work. The remaining 90% is infrastructure: deployment pipelines, latency benchmarks under real-world load, token-cost guardrails, monitoring for output drift, human-in-the-loop checkpoints, governance frameworks that survive a compliance audit, and the observability tooling that tells an engineering team what the system is actually doing at any given moment.

In financial services, the gap has a specific shape. A real-time fraud detection system that performs accurately in a test environment degrades silently in production because no monitoring layer was built to catch decision drift over time. A pilot that processed 50 transactions a day falls under 1.2 million because the underlying infrastructure was never stress-tested under production load. And in a regulated environment, a system that cannot generate a forensic audit trail for every decision it makes is not a production system. It is a liability. Compliance review halts the deployment. The initiative gets deprioritized. The AI budget gets questioned.

In healthcare, the failure mode is equally predictable. Clinical documentation systems and patient triage tools built on AI require accuracy at a level that no generalist engineering team can validate without a purpose-built evaluation framework. A system with 80 percent accuracy in a demo is a 20 percent error rate in a patient record. Healthcare AI that cannot demonstrate its decision trail, its accuracy benchmarks, and its monitoring layer will not clear a security or legal review. Most do not.

The root cause is organizational as much as technical. Enterprise engineering teams are evaluated on shipping a prototype that impresses in a review meeting, not on building the operational layer that keeps it running a year later. Infrastructure design gets deferred because it slows the demo cycle. A senior AI engineer with LLM orchestration and observability experience costs $180,000 or more in base salary, requires three to six months to recruit, and represents a single point of failure if they leave mid-project. The delivery model breaks before production code ships.

HOW AI PODS WORK

GeekyAnts has structured its AI delivery program around two tiers. GeekyAnts AI is a full-stack consulting and delivery practice for enterprise AI transformation. AI Pods is a pre-configured embedded team model for organizations that need continuous delivery capacity rather than a project engagement. Both tiers operate on the same production standard: infrastructure is not a second phase. It is designed from day one.

The structural differentiation is in the accountability model. AI Pods engagements are priced by outcome, by feature shipped, migration completed, or integration live, and not by hours billed or tokens consumed. Every custom agent configuration and RAG knowledge base built during an engagement is the client’s property from day one, not held on the vendor’s infrastructure. And GeekyAnts backs its AI-generated code with a six-month warranty: if a severity-one defect traceable to a Pod’s output surfaces within six months of delivery, the company fixes it at zero cost. In an industry where liability for AI-generated code failures typically transfers to the buyer at handoff, that warranty is not a standard term.

PRODUCTION RESULTS

A fintech client running a real-time transaction monitoring system built through an AI Pod reached 92 percent fraud detection accuracy across 1.2 million daily transactions, with sub-second response latency. The system shipped with token cost guardrails, a defined audit trail for every decision, and a monitoring layer that tracks output drift without manual intervention. The engagement moved from proof of concept to production in four weeks on a fixed-outcome model.

A second engagement, for an enterprise SaaS client running vendor risk and compliance workflows, reduced vendor onboarding time by 65 percent through an AI-powered intelligence platform automating risk scoring, compliance tracking, and contract monitoring. The platform was built audit-ready by design, so procurement teams could approve vendors faster without sacrificing the documentation trail required for regulatory review. Delivery completed in twelve weeks, on time, with zero launch blockers.

GeekyAnts AI and AI Pods are active across fintech, healthcare, and enterprise SaaS engagements in North America. Engineering and technology leaders working through a specific use case, whether an AI feature stalled in prototype, a system without a monitoring layer, or a compliance review that halted a deployment, can reach the team at geekyants.com

ABOUT GEEKYANTS

GeekyAnts is a global technology consulting and product development company headquartered at 315 Montgomery Street, 9th and 10th Floors, San Francisco, CA 94104, USA. The firm builds and ships production-grade AI systems and software for enterprise clients across North America and Europe, specializing in agentic AI, ML model development, AI strategy, and embedded delivery through AI Pods. GeekyAnts holds a 4.9-star rating on Clutch based on 112 or more verified client reviews and created NativeBase, one of the most widely used open-source React Native UI libraries in the world.

CONTACT INFORMATION

US Office
GeekyAnts Inc.
315 Montgomery Street, 9th & 10th Floors
San Francisco, CA 94104, USA
+1 845 534 6825
info@geekyants.com
www.geekyants.com/en-us

India Office
GeekyAnts India Pvt Ltd
No. 18, 2nd Cross Road, N S Palya, 2nd Stage,
BTM Layout, Bangalore – 560076, Karnataka, India
+91 80 4305 8884

UK Office
GeekyAnts UK Ltd
SPACES Finsbury Park
17 City North Place, London N4 3FU, England, UK
+44 1702 655221

MEDIA CONTACT:
GeekyAnts Inc. 315 Montgomery Street, 9th and 10th Floors San Francisco, CA 94104, USA Phone: +1 845 534 6825 Email: info@geekyants.com https://www.geekyants.com

MULTIMEDIA:
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News Source: GeekyAnts

To view the original post, visit: https://www.send2press.com/wire/geekyants-launches-ai-pods-to-close-the-enterprise-ai-production-gap/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/geekyants-launches-ai-pods-to-close-the-enterprise-ai-production-gap/

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FAXVIN Marks 16 Years of Helping Buyers and Dealers Make More Informed Vehicle Decisions

EDINBURGH, UK, March 26, 2026 (SEND2PRESS NEWSWIRE) — Today, we at FAXVIN are proud to mark 16 years in business. Since our founding on March 26, 2010, we have focused on one core mission: helping buyers, sellers, and automotive businesses make more informed decisions by giving them easier access to vehicle history information.

FAXVIN
Image caption: FAXVIN logo.

What began as VINCarHistory has grown into FAXVIN, a broader vehicle intelligence platform offering vehicle history reports, VIN checks, VIN decoding, license plate lookup, recalls, and other VIN-based research tools designed to reduce uncertainty before a purchase, trade, or inventory decision.

As of March 2026, our platform has provided more than 3,000,000 reports, built a database of more than 14 billion records, and covers over 820 million vehicles, with historical data collected since 1981. FAXVIN also reaches more than 280,000 monthly unique visitors.

Our reports compile records from licensed data providers and official databases into a single time-stamped report. Depending on source availability, that may include title history and brands, odometer readings, total-loss indicators, theft indicators, prior registration jurisdictions, recalls, lien or impound-related flags, and service, inspection, or auction entries from partner sources. FAXVIN reports also include NMVTIS data obtained through approved NMVTIS data providers.

For sixteen years, our goal has stayed the same: make vehicle history easier to access, easier to understand, and more useful when a real decision has to be made. We believe buyers and dealers should be able to review critical vehicle records in a format that is direct, practical, and built for action, not confusion.

This anniversary also marks the start of our next chapter. In March 2026, we welcomed Kevin Carter as Head of Product. As we continue to improve report clarity, usability, and decision-support tools across the platform, his leadership will help guide the next phase of product development at FAXVIN.

“Sixteen years in this market means sixteen years of earning trust one report at a time,” said a FAXVIN spokesperson. “We built FAXVIN to help people understand a vehicle’s past before they commit money, time, or risk. That remains our focus today, and it will remain our focus as we keep improving the platform for both consumers and businesses.”

As we look ahead, we remain committed to accuracy, accessibility, and continuous product improvement. Our job is simple: give people a clearer picture of a vehicle’s history so they can make better decisions with fewer surprises.

About FAXVIN

FAXVIN is an online vehicle history and VIN-based lookup platform founded on March 26, 2010. Formerly known as VINCarHistory, the company provides vehicle history reports, VIN checks, VIN decoding, license plate lookup, recall research, and related tools that help consumers and automotive businesses evaluate used vehicles more confidently. FAXVIN compiles data from licensed providers and official databases, including NMVTIS via approved providers, and serves users in the United States and beyond. Learn more at: https://www.faxvin.com/company

FAXVIN, 5 South Charlotte Street, Edinburgh EH2 4AN, United Kingdom.

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MEDIA CONTACT
Edward Adams, Spokesperson, FAXVIN
Email: support@faxvin.com
Phone: +44 131 381 2200 (UK)
Phone: +1 (888) 900-7557 (US)

News Source: FAXVIN

To view the original post, visit: https://www.send2press.com/wire/faxvin-marks-16-years-of-helping-buyers-and-dealers-make-more-informed-vehicle-decisions/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/faxvin-marks-16-years-of-helping-buyers-and-dealers-make-more-informed-vehicle-decisions/

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Total Cal Multichannel takes home the TWICE Picks Award 2026

MILFORD, Mass., March 26, 2026 (SEND2PRESS NEWSWIRE) — We’re proud that Total Cal® Multichannel was recognized by TWICE as one of the standout innovations at CES 2026, Total Sonics announced today. Total Cal Multichannel brings professional-grade multichannel room calibration to everyday audio products – making immersive, accurate sound faster, simpler, and more affordable than ever.

Total Sonics proudly displays the Total Cal Multichannel auto-calibration system, a recipient of the prestigious 2026 TWICE Picks Award.
Image caption: Total Sonics proudly displays the Total Cal Multichannel auto-calibration system, a recipient of the prestigious 2026 TWICE Picks Award.

Total Cal changes the game by intelligently balancing frequency response and time of arrival across all channels in seconds using just a smartphone, tablet, or remote control mic while strictly preserving the developer’s intended sound.

This award validates what we set out to do: close the gap between how audio products are designed to sound in the lab and how they perform in real living rooms.

Total Cal delivers dramatic real-world improvements in clarity, balance, and impact – without intimidating setup or expensive hardware.

This award is a testament to our engineering team’s dedication to solving the hardest problem in consumer audio: the room itself.

Huge thanks to the TWICE editors for recognizing us.

To our partners and OEMs looking to elevate their audio performance: Let’s define the future of sound together.

Discover the technology here: https://totalsonics.com/total-cal-multichannel/

#TotalSonics #TWICEPicks #CES2026 #AudioEngineering #RoomCalibration #SoundTechnology #AwardWinner

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Image caption: Total Sonics proudly displays the Total Cal Multichannel auto-calibration system, a recipient of the prestigious 2026 TWICE Picks Award.

LOGO (white): https://totalsonics.com/wp-content/uploads/2023/12/TotalSonics-logo2.png

MEDIA ONLY CONTACT
Richard Frank of Frank Marketing
for Total Sonics
C – 949-637-0700
e – rfrank.fma2@gmail.com

News Source: Total Sonics

To view the original post, visit: https://www.send2press.com/wire/total-cal-multichannel-takes-home-the-twice-picks-award-2026/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/total-cal-multichannel-takes-home-the-twice-picks-award-2026/

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Global Old Vine Registry Surpasses 10,000 Vineyards – A Major Milestone in Documenting the World’s Historic Vines

SAN FRANCISCO, Calif., March 26, 2026 (SEND2PRESS NEWSWIRE) — In just three years, a global effort to document the world’s oldest vineyards has reached a major milestone. The Old Vine Registry, the world’s leading public database dedicated to historic vineyards, announced today that it has surpassed 10,000 registered vineyards worldwide, achieving a goal originally set for 2027 more than a year ahead of schedule.

The Old Vine Registry
Image caption: The Old Vine Registry.

Launched in 2023 as a crowdsourced effort to identify and document living vineyards older than 35 years, the registry now spans 42 countries, representing more than 40,900 hectares of historic plantings and 1,144 grape varieties.

The project was created with a simple premise: we cannot protect what we do not first identify.

“Old vineyards are among the wine world’s most valuable agricultural and cultural assets,” said Alder Yarrow, Architect and Manager of the Old Vine Registry. “But until recently there has been no global effort to systematically document where they are, what they contain, and how old they are. The registry exists to change that.”

The initiative aligns closely with the goals of the International Organisation of Vine and Wine (OIV), which in October 2024 adopted Resolution OIV-VITI 703-2024, formally defining “old vines” as those 35 years or older and recommending that wine regions promote the cataloguing of historic vineyards.

“When we launched the registry, I thought there might be tens of thousands of old-vine vineyards worth cataloguing around the world,” Yarrow said. “As the data has come in, it’s become clear that the real number may be in the hundreds of thousands. Reaching 10,000 vineyards this quickly shows how much momentum there is across the global wine community to document and celebrate these historic plantings.”

The registry has grown rapidly through contributions from growers, researchers, importers, and regional wine organizations around the world. Importers including Skurnik Wines, Becky Wasserman & Co., and Kermit Lynch Wine Merchant have helped document historic vineyards within their portfolios, while regional bodies such as Wines of Moldova, the Armenian Wine and Vine Foundation, and the Empordà Denomination of Origin have contributed data from their regions.

Beyond documenting vineyards, the project aims to raise awareness of their value and encourage their preservation.

“When vineyards are identified and documented, they become visible,” Yarrow said. “And when something becomes visible, it becomes something people value, celebrate, and ultimately protect.”

The 10,000th vineyard recently added was Beaumont Wine Estate’s Hope Vineyard, in the Bot River region of South Africa, planted to Chenin Blanc in 1974. With this milestone now reached, the Old Vine Registry is inviting growers, regions, and researchers worldwide to continue contributing vineyards to the database. New targets for vineyard counts remain to be set.

“We want every region with historic vineyards to be represented,” Yarrow said. “The more we document these places, the stronger the case becomes for preserving them.”

The registry can be explored, and vineyards submitted, at https://www.oldvineregistry.org/.

About the Old Vine Registry:

The Old Vine Registry is the world’s first and largest database cataloguing vineyards aged more than 35 years of age around the world. The registry aims to be a resource for the wine industry, academia, and consumers to discover and learn about old vineyards, as well as a conduit for the sale of wines made from these vineyards.

Originally started by Jancis Robinson, the Registry launched as a crowd-sourced, public resource on the web in June of 2023, funded by a donation from Jackson Family Wines and managed by Alder Yarrow of Vinography.Com. The site is owned by The Old Vine Conference, a not-for-profit organization dedicated to building a credible category for old vine wines and a community that sustains and communicates its value.

As of 2026, the registry includes more than 10,000 vineyards across 42 countries, representing over 40,900 hectares of historic plantings.

MEDIA CONTACT:
Alder Yarrow, Architect & Manager,
The Old Vine Registry
oldvineregistry@gmail.com
+1-415-730-3209

News Source: The Old Vine Registry

To view the original post, visit: https://www.send2press.com/wire/global-old-vine-registry-surpasses-10000-vineyards-a-major-milestone-in-documenting-the-worlds-historic-vines/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/global-old-vine-registry-surpasses-10000-vineyards-a-major-milestone-in-documenting-the-worlds-historic-vines/

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From ‘Bug Man’ to Nine-Figure Exit: Cameron Bawden Reveals the Blueprint in New Book ‘Home Service Empire’

LOS ANGELES, Calif., March 25, 2026 (SEND2PRESS NEWSWIRE) — In his powerful new book, “Home Service Empire: How I Built, Scaled, and Sold a Family of Businesses Worth Over $100 Million” (ISBN: 978-196833-852 paperback; 978-1968339869 ebook; 978-1968339845 hardcover; Legacy Launch Pad Publishing), entrepreneur Cameron Bawden shares the battle-tested blueprint behind building one of Arizona’s largest privately owned home service companies—and exiting on his terms.

Cover, 'Home Service Empire’ by Cameron Bawden
Image caption: Cover, “Home Service Empire” by Cameron Bawden.

Bawden didn’t start with venture capital, an MBA, or industry connections. He started knocking on doors in the Arizona heat, spraying pest-infested backyards himself, and questioning whether he’d made a catastrophic mistake. After years of grinding, near bankruptcy, federal audits, and $4 million of debt, he transformed Green Mango Pest Control into a $27 million-per-year operation with 30%+ profit margins – ultimately fielding offers of $40 million, $50 million, and $60 million before closing on a life-changing exit in 2024.

In “Home Service Empire,” Bawden introduces what he calls the “Value Vortex,” a nine-point framework designed to help entrepreneurs build scalable, sellable companies without sacrificing their families, health, or sanity. Drawing from seven businesses launched, five exits totaling more than $100 million, and dozens of private equity negotiations, he reveals what buyers actually value and how founders can build with leverage from day one.

“Building to sell isn’t about cashing out,” Bawden says. “It’s about never feeling trapped again. When you build a business that works without you, you gain options. You gain freedom. You gain control.”

The book challenges the romanticized “hustle at all costs” narrative and replaces it with a systems-driven, identity-first approach. Bawden argues that entrepreneurs must evolve from operator to owner if they want to create true enterprise value. Through candid stories of failure, resilience, and reinvention – including walking away from multiple businesses and navigating a $400,000 federal fine—he delivers a practical roadmap for turning service businesses into premium, acquisition-ready assets.

As demand for skilled trades and home services continues to surge nationwide, “Home Service Empire” arrives at a pivotal moment for contractors, founders, and blue-collar entrepreneurs seeking to scale beyond owner-operator status and build companies that command top-dollar valuations.

Cameron Bawden’s groundbreaking business memoir and playbook, “Home Service Empire,” is available now on Amazon, Barnes & Noble and other major booksellers.

ABOUT CAMERON BAWDEN

Cameron Bawden is an entrepreneur, investor, and enterprise builder best known for scaling and exiting multiple home service companies totaling more than $100 million in transactions. After building one of Arizona’s largest privately owned pest control platforms and completing a nine-figure exit, he launched Hype Pharm, an operator-led holding company focused on acquiring and scaling home service businesses into premium, enterprise-value assets.

Through Hype Pharm and the 1% Club, his private membership community for ambitious service entrepreneurs, Bawden teaches founders how to evolve from owner-operator to enterprise architect. His frameworks center on operational excellence, brand positioning, leadership development, and building businesses that create freedom, optionality, and long-term wealth. For more information, visit https://www.hypepharm.com/

ABOUT LEGACY LAUNCH PAD PUBLISHING

Legacy Launch Pad is the leading book publisher for entrepreneurs and changemakers who want to build authority and leave a legacy. The company has published numerous Wall Street Journal and USA Today bestselling authors whose books have been featured on Today, Good Morning America, The New York Times and USA Today. For more information, visit https://www.legacylaunchpadpub.com/

News Source: Legacy Launch Pad Publishing

To view the original post, visit: https://www.send2press.com/wire/from-bug-man-to-nine-figure-exit-cameron-bawden-reveals-the-blueprint-in-new-book-home-service-empire/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/from-bug-man-to-nine-figure-exit-cameron-bawden-reveals-the-blueprint-in-new-book-home-service-empire/

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