As the global travel industry races to understand the implications of artificial intelligence, a gathering of industry leaders in Shanghai and Hangzhou offered a compelling glimpse into what the next era of travel may look like.
Hosted by Alibaba Group and Fliggy, a three-day Europe-China executive dialogue brought together 75 senior leaders from 17 countries to explore how AI, digital commerce and connected consumer ecosystems are reshaping the traveller journey. The programme, held during the week of ITB China, featured 27 speakers and contributors spanning tourism, technology, government, investment and media.