As the United States welcomes international visitors for the 2026 FIFA World Cup, AI is transforming how fans experience their journey – from planning their trip and navigating language barriers to finding transportation, attractions, and last-minute information once they arrive. With the tournament underway, Brand USA, the official destination marketing organisation for the United States, is spotlighting the AI-powered visitor tools already in place across host cities, and how they’re helping millions of international fans make the most of their time in the United States.
BRAND USA AND U.S. HOST CITIES LEAN INTO INNOVATION AND AI TO ENHANCE WORLD CUP TRIP PLANNING
