Jump on a bike to earn a cup of coffee. Collect trash and get a kayak tour for free. Arrive by train and get a sauna experience. CopenPay returns this summer, with no end date, and the popular tourism reward scheme is back to change the way tourists explore Copenhagen, with positive actions replacing traditional sightseeing.
“In a time when tourists around the world are often the target of criticism, Copenhagen’s CopenPay provides a new way for tourists to engage with the city in a positive way,” says Rikke Holm Petersen, Director of Behaviour at Wonderful Copenhagen. “Inspiration and contribution seem to be the new souvenir.”