As football fans across the UK gear up for a summer of high-stakes games, new research from easyJet holidays reveals that the traditional holiday is being traded for the ‘fan-cation’, with Brits going to extraordinary lengths to ensure they don’t miss a single minute of the World Cup action.
A study of British holidaymakers reveals a clear divide between relaxation and team loyalty. With tournament matches kicking off as late as 1 am UK time due to the transatlantic time difference, fans are refusing to let a change of scenery get in the way of their passion. Trading the living room sofa for a Mediterranean sun lounger, travellers are actively seeking out destinations that lean into the tournament atmosphere.