Propellic, the leading full-service travel marketing agency, has released today its Propellic Travel Industry Paid Media Benchmark Report, offering a comprehensive analysis on the travel advertising performance across the global travel industry.
The report, which draws from more than $250 million in observed ad spend across 120+ travel brands, reveals that travel operators frequently pay premium advertising costs during peak booking periods for travelers who may have converted regardless. This highlights a structural inefficiency in travel marketing that remains largely under-optimized.