The Bhutan Department of Tourism, in partnership with the Association of Bhutanese Tour Operators (ABTO), officially launched the inaugural Bhutan International Travel Mart (BITM) 2026 on 11 June, bringing together international travel buyers, tour operators, hoteliers and tourism stakeholders from around the world.
Held from 11–13 June, the three-day event marks an important step in Bhutan’s efforts to strengthen its position as one of the world’s leading high-value tourism destinations. BITM features business-to-business appointments, destination showcases, networking events, industry discussions and familiarisation experiences designed to connect international buyers with Bhutanese tourism suppliers.