Multi-day tour operators worldwide are entering a new phase of growth marked by rising demand for small-group travel and accelerating adoption of AI, according to The State of Multi-Day Tours, 2nd Edition, a new global research report from Arival. The findings come as the sector prepares to gather at Arival 360 Valencia, the company’s flagship global event for the experiences industry.
The report, based on a survey of 569 operators and nearly 50 executive interviews and conducted with the support key sponsors TourRadar, kimkim and Lemax, shows that 78% of multi-day operators, identifies key shifts in tour products, distribution, the role of OTAs, the state of technology and AI use across the industry and much more.
