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Hillcrest and 3rd3rd Reframe Senior Living Marketing at LeadingAge California Conference

PALM DESERT, Calif., May 18, 2026 (SEND2PRESS NEWSWIRE) — At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: “No Re-Branding Required to Win Residents” on May 20 and “Inclusive Storytelling: Strengthening Trust in Aging” on May 22, 2026.

At LeadingAge California, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, discuss how senior living organizations can achieve measurable growth through targeted marketing and inclusive storytelling.
Image caption: At LeadingAge California, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, discuss how senior living organizations can achieve measurable growth through targeted marketing and inclusive storytelling.

Both recognized senior living marketing experts, Thurlow and Turner, discuss their approach and results in tackling the challenges senior living organizations face, including:

  • Navigating unintentional pervasive ageism
  • Positioning your product to appeal to Generation Jones, the younger end of the baby boomer generation
  • Leveraging resident-centered storytelling and strategic PR

“Today’s older adults are aging in different ways, focused on healthspan, independence and meaningful living, not simply longevity. They want a positive aging experience, on their own terms,” says Thurlow. “Senior living communities should communicate the joy of living and aging. Our presentation explores how Hillcrest exceeded its goals without changing its offerings, simply by formalizing its marketing strategy through updated positioning and messaging.”

Hillcrest’s experience offers a roadmap for communities to tailor this approach to their circumstances. With fresh messaging, targeted events and updated sales strategies, it achieved record-breaking sales in 2025.

“Working with 3rd3rd, we were able to debunk the myth that you need a full rebrand to boost census and sales,” says Turner. “We empowered our sales and marketing teams to try new approaches and unlock momentum.”

Thurlow and Turner help senior living communities break the marketing status quo by reshaping perceptions, building trust and driving demand.

“If your community is not proactively telling its story, someone else, often the media, will tell it for you,” says Thurlow. “Your organization risks being mentioned negatively in other stories if it doesn’t have a clearly communicated identity or mission.”

“Hillcrest embraced a culture-first public relations strategy that generated headlines, built awareness and impacted revenue. By incorporating PR into its marketing plan, Hillcrest established itself as a community rooted in purpose, inclusion and positive resident stories,” says Turner.

About 3rd3rd Marketing

3rd3rd Marketing is the “Un-Senior Living Agency,” partnering with senior living communities and mission-driven aging services organizations globally. By dismantling stereotypes and replacing them with aspirational narratives, 3rd3rd helps organizations build authentic connections, increase engagement and achieve lasting impact. For more information, visit: https://3rd3rd.com/.

About Hillcrest

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena, and San Bernardino and at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care, and skilled nursing with an emphasis on wellness and health. For more information, visit https://livingathillcrest.org/

MULTIMEDIA:

Image link for media: https://www.Send2Press.com/300dpi/26-0518-s2p-leadingageca-300dpi.webp

Image caption: At LeadingAge California, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, discuss how senior living organizations can achieve measurable growth through targeted marketing and inclusive storytelling.

MEDIA CONTACT:
Shonne Fegan-Ehrhardt
3rd3rd Marketing
shonne@3rd3rd.com
847-962-9879

News Source: 3rd3rd Marketing

To view the original post, visit: https://www.send2press.com/wire/hillcrest-and-3rd3rd-reframe-senior-living-marketing-at-leadingage-california-conference/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/hillcrest-and-3rd3rd-reframe-senior-living-marketing-at-leadingage-california-conference/

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Service 1st names Lucas Jones senior vice president of operations

HAMMONTON, N.J., May 18, 2026 (SEND2PRESS NEWSWIRE) — Service First Information Solutions, LLC (Service 1st), a leading provider of credit reporting and verification solutions for the mortgage industry, announced today the appointment of Lucas Jones as Senior Vice President of Operations. In this role, Jones will lead operational strategy and execution, with a focus on driving efficiency, enhancing customer experience, and supporting the company’s next phase of growth.

Service 1st Senior Vice President of Operations Lucas Jones
Image caption: Service 1st Senior Vice President of Operations Lucas Jones.

Jones brings more than 20 years of experience in mortgage lending, financial services, fintech and proptech. He has a proven track record of building and scaling operational infrastructure, optimizing processes and aligning cross-functional teams to support high-growth environments.

Prior to joining NCS, he served as Head of Operations at RenoFi, where he managed end-to-end mortgage operations, scaled the team significantly and played a key role in product and process innovation. His background also includes leadership roles in banking and consulting, where he advised organizations on improving efficiency and reducing risk.

At Service 1st, he will focus on evaluating and enhancing operational processes to ensure the organization is operating at peak efficiency while delivering a consistently high-quality customer experience. As part of his role, he will also lead resource optimization, process improvement and the integration of new technologies to support efficiency and innovation across Service 1st’s offerings.

“Our goal is to create a highly efficient, predictable operation that directly translates into a better experience for our customers,” said Jones. “How we operate internally is what our customers ultimately feel. By improving speed, transparency, and consistency, we can turn every client interaction into an opportunity to build long-term trust and advocacy.”

“Service 1st is entering an exciting phase of growth, and Lucas brings the operational leadership we need to scale effectively,” said Curtis Knuth, CEO of Service 1st. “His experience building high-performing teams and driving efficiency will help us expand our capabilities while continuing to deliver the reliable, high-quality service our clients expect.”

ABOUT SERVICE FIRST INFORMATION SOLUTIONS, LLC:

Service First Information Solutions, LLC (Service 1st) delivers integrated, technology-driven verification tools designed to help mortgage lenders streamline workflows, reduce friction in the loan process and support faster, more informed lending decisions. Service 1st is affiliated with National Credit-reporting System, Inc. (NCS), a long-standing provider of credit information and verification services. To learn more, visit https://www.srv1st.com or call 866-606-5952.

X: @S1NCSTRV #MortgageTechnology #LoanProcessing #VerificationSolutions

News Source: Service 1st Information Services

To view the original post, visit: https://www.send2press.com/wire/service-1st-names-lucas-jones-senior-vice-president-of-operations/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/service-1st-names-lucas-jones-senior-vice-president-of-operations/

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PoKeep Launches Major Update to Its Free Pokémon GO IV Calculator

HONG KONG, May 18, 2026 (SEND2PRESS NEWSWIRE) — PoKeep, a resource for Pokémon GO players, today announced a significant update to its IV Calculator, making it easier for trainers to interpret hidden stats, check combinations against their power-up dust tier, and see league-oriented ranking context for competitive play.

PoKeep Launches Major Update to Its Free Pokémon GO IV Calculator
Image caption: PoKeep Launches Major Update to Its Free Pokémon GO IV Calculator.

The calculator remains free to use in the browser, with no account required—supporting players who want precise IV ranges from CP, HP, and stardust inputs, including options for regular, Shadow, and Purified Pokémon where applicable.

WHAT’S NEW

  • Economy-aligned inputs: Stardust tiers are updated so the tool matches how players actually power up in-game—reducing mismatches between Dust spent and plausible level bands.
  • IV + PvP in one flow: Alongside classic IV breakdowns, the experience now surfaces Great, Ultra, and Master league-oriented views so trainers can connect individual combinations to the meta they care about.
  • Clearer results UX: Results are easier to read right after you calculate—trainers are not left with tables stuck in a collapsed preview, including when only a single “perfect” combination is returned.
  • Consistent experience across regions: The refreshed layout and behavior are rolling out alongside localized sites so Japanese and Traditional Chinese players get the same structure and tooling as the English experience.

HOW TO USE POKEEP POKÉMON GO IV CALCULATOR

Step 1. Choose your Pokémon, enter CP and HP as shown in-game, and select the stardust cost for the last power-up (or the tier that matches your monster’s current progression).

Step 2. Set Regular / Shadow / Purified if applicable, then run the calculation.

Step 3. Read the first row in the IV results as your primary IV combination for that Pokémon with the numbers you entered—this is the combination the calculator treats as the main match to your real stats.

Step 4. Use the additional rows as reference: the list may include other plausible level and IV combinations that also fit your CP/HP and dust band. They help when you want to compare alternatives or understand the full solution set; the top result remains the one to treat as matched to your actual Pokémon under the current inputs.

For PVP, switch to the league tabs after calculating to review league-focused views alongside your IV results.

“Trainers shouldn’t have to fight the tool to get an answer,” PoKeep’s product team said. “This update is about accuracy, transparency, and speed—whether you’re checking a single catch or comparing lanes for PvP.”

The Pokémon Go IV Calculator is available at https://www.pokeep.com/iv-calculator/ with parallel availability on:

ABOUT POKEEP

PoKeep publishes practical guides and tools across Pokémon GO, location-based games, social apps, and privacy-focused software—with an emphasis on usable, privacy-respecting tips and utilities that avoid unnecessary sign-ups where possible.

Official Website: https://www.pokeep.com/

Facebook: https://www.facebook.com/pokeep.official

X (Twitter): https://x.com/PoKeep_Official

YouTube: https://www.youtube.com/@PoKeep.Software

Discord: https://discord.gg/69G3Zkjj5w

News Source: PoKeep

To view the original post, visit: https://www.send2press.com/wire/pokeep-launches-major-update-to-its-free-pokemon-go-iv-calculator/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/pokeep-launches-major-update-to-its-free-pokemon-go-iv-calculator/

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Musicful Launches v3.0 AI Model with Voice Customization for Reusable Voice Profiles

SHENZHEN, Guangdong, China, May 18, 2026 (SEND2PRESS NEWSWIRE) — Musicful AI Music Generator, an AI music generation platform, released its v3.0 model with a new voice customization feature that enables users to create and reuse personalized AI voice profiles across music compositions.

Voice customization feature interface allowing users to create AI-generated voice profiles from recorded audio, uploads, or Musicful-generated vocals.
Image caption: Voice customization feature interface allowing users to create AI-generated voice profiles from recorded audio, uploads, or Musicful-generated vocals.

The update builds on Musicful’s existing music generation system by adding customizable AI voice profiles and an upgraded v3.0 model, enabling users to generate, store, and apply personalized vocal styles within a unified workflow. These voice profiles can be reused across different tracks, supporting more flexible and consistent music creation.

MODEL IMPROVEMENTS FOCUS ON STABILITY, STRUCTURE, AND AUDIO QUALITY

According to Musicful, the v3.0 model improves audio quality, structural consistency, and vocal realism, with more stable performance across multiple genres.

The company said the update also improves how the system handles different musical styles, with better accuracy in recognizing and maintaining genre-specific characteristics during generation.

The model is designed to reduce inconsistencies in generated outputs and improve overall coherence in both instrumental and vocal results, helping users achieve more consistent outcomes across different production workflows.

Musicful also said the v3.0 model will be available through its AI Music API services by the end of May, extending access to developers and third-party platforms building on AI-generated music features.

VOICE CUSTOMIZATION ENABLES REUSABLE AI VOICE PROFILES

The key addition in v3.0 is a voice customization system that allows users to create AI-generated voice profiles based on recorded audio, uploaded files, or vocals generated within Musicful.

Once created, these voice profiles are stored in a personal library and can be reused in future projects. Users can apply the same voice profile across multiple compositions, enabling more consistent vocal styles and reducing the need to recreate vocal inputs for each track.

Musicful said the feature is designed to give users more control over vocal output, while ensuring that all voice generation is processed in accordance with user consent and the platform’s privacy policy.

HOW IT WORKS

Musicful’s voice customization feature follows a simple workflow:

Step 1: Record or upload voice input
Users can record audio directly, upload existing voice files, or use vocals generated through Musicful.

Step 2: Generate AI voice profile
The system processes the input audio and creates a personalized voice model based on vocal characteristics such as tone, texture, and style.

Step 3: Save to voice library
The generated voice profile is automatically stored in the user’s personal voice library for future use and management.

Step 4: Apply in music creation
Users can select saved voice profiles and apply them across new compositions, enabling consistent vocal identities across different tracks.

TOWARD AN INTEGRATED AI MUSIC CREATION WORKFLOW

With the introduction of voice customization, Musicful continues to evolve its AI music creation system by integrating both composition and vocal generation into a unified workflow.

Instead of separating instrumental production and vocal creation, users can now generate complete tracks within a single platform, combining both elements into a single process.

The company said the goal of v3.0 is to streamline AI-assisted music production and make it easier for users to create full compositions without requiring traditional music production tools.

ABOUT MUSICFUL

Musicful is an AI-powered music creation platform that enables users to generate and download music using text prompts, genre inputs, and audio-based workflows.

With the release of v3.0, Musicful expands its capabilities into voice-based generation, allowing users to create complete AI-generated music compositions within a single integrated system.

Learn more: https://www.musicful.ai/ and https://www.musicful.ai/api/ai-music/

MEDIA ONLY CONTACT:
Mily huang
Shenzhen iMyfone Technology Co., Ltd.
EMAIL: jiahuih561@gmail.com
PHONE: +86 18979979799

News Source: Musicful

To view the original post, visit: https://www.send2press.com/wire/musicful-launches-v3-0-ai-model-with-voice-customization-for-reusable-voice-profiles/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/musicful-launches-v3-0-ai-model-with-voice-customization-for-reusable-voice-profiles/

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Business

OptiFunder Launches OptiExchange, Connecting Lenders to Trusted Industry Solutions

ST. LOUIS, Mo., May 18, 2026 (SENDPRESS NEWSWIRE) — OptiFunder today announced the launch of OptiExchange, a partner network designed to connect mortgage lenders with a curated ecosystem of technology providers, warehouse and capital partners, and service solutions across mortgage lending.

OptiExchange Partner Marketplace – Where Lenders Find Trusted Solutions
Image caption: OptiExchange Partner Marketplace – Where Lenders Find Trusted Solutions.

OptiExchange enables seamless connectivity between systems and stakeholders helping lenders reduce operational friction, improve transparency, and scale more efficiently. The network includes partners across key categories such as loan origination systems, warehouse lenders, investors, core banking platforms, fraud solutions, FedWire, document custodians, and eVault services. Today, OptiFunder supports 150+ mortgage originators, 60+ integrations, and over 2,500 automated touchpoints.

“Lenders today need more than individual point solutions; they need a connected ecosystem,” said Brian Abbott, Chief Strategy Officer at OptiFunder. “OptiExchange brings together best-in-class partners in one integrated network, making it easier for lenders to access the tools and relationships they need to operate and grow.”

By joining OptiExchange, partners gain access to a growing network of lenders, making it easier to build new relationships. For warehouse banks specifically, OptiExchange strengthens client relationships by integrating funding workflows, and offers greater exposure to originators active within the network.

“OptiExchange reflects our commitment to building a more open and collaborative ecosystem,” added Abbott. “By bringing together leading solutions and simplifying connectivity, we’re helping our partners and lenders move faster, operate smarter, and deliver better outcomes.”

To learn more about becoming a partner in the OptiExchange, visit: https://www.optifunder.com/optiexchange

ABOUT OPTIFUNDER

OptiFunder is connecting the mortgage warehouse industry through its purpose-built warehouse management platforms: Genesis by OptiFunder for mortgage originators and Greyhound by OptiFunder for warehouse lenders. Together, these platforms digitize and connect the full lifecycle of a warehouse loan – from funding through sale to the capital markets – bringing all stakeholders into a single, transparent ecosystem. By integrating originators, LOS systems, warehouse lenders, investors, core banking platforms, fraud solutions, FedWire, document custodians, and eVault services through secure connections, OptiFunder eliminates manual processes, reduces risk, and creates a more efficient, consistent, and reliable warehouse lending experience for the entire industry.

LOGO link for media: https://www.Send2Press.com/300dpi/26-0518-s2p-OptiExchange-300dpi.webp

News Source: OptiFunder

To view the original post, visit: https://www.send2press.com/wire/optifunder-launches-optiexchange-connecting-lenders-to-trusted-industry-solutions/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/optifunder-launches-optiexchange-connecting-lenders-to-trusted-industry-solutions/

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Theatrical Artist Tonoccus McClain Gives Voice to Systemic Challenges in a Riveting Multimedia Theater Piece at the Hollywood Fringe Festival

LOS ANGELES, Calif., May 18, 2026 (SEND2PRESS NEWSWIRE) — Tonoccus McClain, prolific actor, writer and maker of all things theatrical is pouring his heart and soul into a deeply personal work in his first venture as a producer and writer at The Hollywood Fringe Festival. Known for being an open-ended festival with bold experimental performances, Tonoccus aims to expand on this tradition while adding the depth, poignancy, and social urgency of his new engaging work, “Versions of Her.”

Artist Tonoccus McClain Brings Important Social Issues to Hollywood Fringe
Image caption: Artist Tonoccus McClain Brings Important Social Issues to Hollywood Fringe.

“I had performed as an actor at the Fringe in the past and thought it was the perfect venue for this cutting-edge work,” noted McClain. “Much main stream theater is commercial and for pure entertainment. I wanted the ability to entertain AND inform.”

“Versions of Her” is a one person performance that showcases Tonoccus’ natural charm as he unfolds his journey into the serious issues that evolve from his series of recorded interviews with Kerry Walsh — a celebrated opera singer and actor in her own right before illness began to take its toll — who is now negotiating the challenges of living with several autoimmune diseases and a terminal diagnosis amidst a medical system that marginalized and ignored her.

In this multimedia experience infused with actual clips from these interviews, McClain bears witness to her experience through revelations that he deeply relates with, but keeps it uniquely Her story.

A veteran performer whose voice has been heard on more than 50 film and television soundtracks — including “Avatar,” “Glee,” and “The Lion King” (2019) — McClain spent over 2,400 performances on the North American tour of Disney’s “The Lion King,” appeared in LA Opera’s Pulitzer Prize-winning “Omar,” and has performed at three Academy Awards ceremonies. His stage work spans the Hollywood and Edinburgh Fringe Festivals, Helsinki, Taiwan, and South Korea.

Tonoccus doesn’t see “Versions of Her” as a departure from that experience but a natural progression.

McClain’s wide experience informs his ability to create what he describes as “a deep collaboration that puts the work first but utilizes theater’s ability to bring attention to vital issues through story, hard conversation, and even disarming humor.” He adds, “Though I always aim to ask something of my audience beyond their entertainment, this piece has been the most demanding, but ultimately the most profound to date.”

Though dramatized by McClain, this piece is the real testimony of his friend Walsh and her experiences in a system that complicated her health while she simultaneously felt the full gravity of diagnoses, false diagnoses, experimental treatments in Mexico, and the uncertain long days of increasing symptoms.

Theater producer and collaborator Jonas Edwin Sills notes, “Tonoccus, in every aspect of his art, always dives full in. In every aspect of his life he elicits deep thought about things not often talked about, and ultimately challenges us all to grow — while doing it in a captivating and engaging way. Why would his theater be any different?”

Speaking to what drives the urgency of the piece, Tonoccus notes, “Kerry is still here. She’s hoping to be in the audience on opening night. That’s the deadline I’m working against — and it’s why this piece exists.”

Sills adds, “That’s the whole engine of the show. Tonoccus made something that couldn’t wait. Audiences are going to feel that the second it starts.”

This is a must-see, can’t-miss experience.

MORE INFORMATION:

“Versions of Her” is playing at Stephanie Feury Studio Theatre as part of the Hollywood Fringe Festival, June 7–26, 2026:

– Sunday, June 7 at 8 PM

– Friday, June 12 at 5:30 PM

– Sunday, June 14 at 4 PM

– Wednesday, June 17 at 8:30 PM

– Saturday, June 20 at 5 PM

– Thursday, June 25 at 6:30 PM

– Friday, June 26 at 5:30 PM

For more information and tickets, visit: https://www.hollywoodfringe.org/projects/1391

For more about Tonoccus:

Instagram: https://www.instagram.com/misterhyjinx

Facebook: https://www.facebook.com/misterhyjinx

IMDB: https://www.imdb.com/name/nm1021901/

YouTube: https://youtube.com/@tonoccusmcclain

MEDIA ONLY CONTACT:
Tonoccus McClain
818-720-7171
tonoccusmcclain@gmail.com

* * *
UPDATED 9:15am PDT to fix an inadvertent error in the headline, where the artist name was mis-spelled: corrected to Tonoccus McClain.

News Source: Actor Tonoccus McClain

To view the original post, visit: https://www.send2press.com/wire/theatrical-artist-tonoccus-mcclain-gives-voice-to-systemic-challenges-in-a-riveting-multimedia-theater-piece-at-the-hollywood-fringe-festival/.

This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. www.send2press.com.

Source: https://www.send2press.com/wire/theatrical-artist-tonoccus-mcclain-gives-voice-to-systemic-challenges-in-a-riveting-multimedia-theater-piece-at-the-hollywood-fringe-festival/

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