​Travelers who use artificial intelligence for trip planning and in‑destination support are emerging as the industry’s most valuable customer segment, according to new research from Phocuswright.  The findings show that AI‑using travelers take more trips, spend significantly more per year and engage more deeply with digital travel tools than those who have not adopted AI.

Phocuswright’s new report, The AI Surge: Travel’s Fastest Behavioral Shift in a Decade, reveals that AI travelers have a median household income of $129,200 compared to $104,000 for nonusers, and take 3.8 leisure trips per year versus 2.9 among nonusers. They also spend $4,500 annually on leisure travel, far outpacing the $3,000 spent by those who do not use AI.  

​The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a Destination Partner.

Switzerland Tourism is the national destination marketing organisation responsible for promoting Switzerland as a travel destination. Working in partnership with the tourism industry and the public sector, it positions Switzerland worldwide as a high-quality, sustainable and year-round destination for leisure and business travel.  

​The World Travel & Tourism Council (WTTC) is pleased to welcome Barceló as a Global Member.

Founded in Mallorca in 1931, Barceló Group has grown into one of the world’s leading hospitality companies, with a presence across Europe, the Americas, Africa, and the Middle East. The Group operates a diverse portfolio of 288 hotels under four distinct brands, ranging from luxury boutique properties to large-scale resorts and urban hotels, reflecting its broad reach across global travel markets.  

​Luxury travel is shifting toward residential hospitality, as private villas redefine privacy, flexibility and high-end travel experiences.  

​Etihad Airways, the national carrier of the United Arab Emirates, will progressively roll-out the Destination Collection, a new collectable amenity kit line, in Business cabins across its network this summer. The Destination Collection will feature 14 designs to collect, each design inspired by a stunning city from within the Etihad global network and includes a new range of LANEIGE skincare products to elevate the guest experience onboard.

The Destination Collection: Inspired by the World We Fly